RARE & INDIGENOUS: A Cultural Showcase of Thai Art, Heritage & Hospitality

Date: Friday, 11^th – Tuesday, 15^th July 2025

Time: 12:00 P.M. – 6:00 P.M. daily
Session: 2:00 P.M. and 4:00 P.M.
Venue: VA Drawing Room, The Athenee Hotel, a Luxury Collection Hotel, Bangkok

The Athenee Hotel, a Luxury Collection Hotel, Bangkok presents RARE & INDIGENOUS, a five-day cultural showcase in collaboration with the SPLASH Hotel Soft Power Showcase by Thailand Creative Cultural Agency (THACCA). Held from 11^th to 15^th July 2025, this immersive event invites guests to experience the richness of Thai heritage through art, cuisine, and tradition.

Step into the elegance of the VA Drawing Room, transformed into a living gallery of Thailand’s cultural identity — where ancient artistry meets modern luxury.

CULTURAL HIGHLIGHTS

1. Colors and Textures of Thailand: Discover the intricate beauty of Thai silk and traditional crafts in an interactive setting

Friday, 11 July & Saturday, 12 July:

• Curated High-Tea Sessions – Indulge in delicacies inspired by local flavors
• Live Art Demonstrations by Chubby Brush – witness creativity in motion
• Creative vibrant heritage through immersive experiences by Lamphun Thai Silk 
• Cultural Showcases – Explore the storytelling behind Thai destinations

2. Destination Discovery: Journey through Thailand's stories with floral artistry and royal-inspired traditions

Sunday, 13 July:

• Curated High-Tea Sessions – Indulge in delicacies inspired by local flavors
• Destination Discovery – Journey through Thailand's stories with floral artistry and royal-inspired traditions
• Cultural Showcases – Explore the storytelling behind Thai destinations
• Our Sustainability Journey – Discover how our small actions are making a big impact—from enhancing our environment to supporting Thailand’s tourism and agriculture industries, and uplifting local farmers and communities.
• Absolute Organic - Natural organic products form the essence

Monday, 14 July & Tuesday, 15 July:

• Curated High-Tea Sessions – Indulge in delicacies inspired by local flavors
• Thai Street Market: Experience local life through vibrant vendor booths from Sook Jai Market
• Cultural Showcases – Explore the storytelling behind Thai destinations

Whether you are a cultural explorer, foodie, or art lover, RARE & INDIGENOUS is your opportunity to experience Thailand’s timeless traditions in a new and meaningful way.

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